Neuromarketing vs libertad y autonomía de las decisiones del consumidor
DOI:
https://doi.org/10.30899/dfj.v16i1.1346Palavras-chave:
consumer, inteligência artificial, Algoritmo, automated decisionResumo
En una sociedad de consumo caracterizada por los avances tecnológicos, tanto la regulación nacional cómo las prácticas empresariales, deben ir encaminadas a eliminar las brechas digitales y materializar la protección humana. A lo largo de este artículo se analiza el comportamiento del consumidor con relación a la intervención algorítmica en diversos procesos de experiencia del usuario, y cómo la IA, combinada con procesos de consumo, pueden llegar a afectar las decisiones de los mismos consumidores. De esta forma, este artículo identifica las prácticas de neuromarketing de IA (NMIA) y sus riesgos en materia de autonomía y privacidad. Finalmente, el artículo pretende hacer un análisis la aplicación del régimen colombiano a las nuevas formas de marketing digital.
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